Vonage: Helping Businesses Grow by Improving Phone Systems

Alan Masarek, CEO
Vonage is helping shape the shift to the cloud by providing products, services and features that help companies do business differently. Vonage’s goal is to deliver enhanced productivity for employees where location and device become irrelevant.

“Vonage is well positioned to meet the growing need for cloud communications in the market by providing innovative tools and services to help our customers foster mobility, increase productivity and, ultimately, grow their businesses,” says Alan Masarek, Vonage CEO.

Today, with the evolution of technology, businesses require a communications system that allows an increasingly mobile and distributed workforce to maintain a business presence and to be productive anytime, anywhere. Employees are no longer tied to the office, and unified communications enable them to work from any device, with clear, reliable connectivity.

The very nature of cloud-based unified communications enables employees to work from any location with access to the same information and functionality as if they were in the office. Unique features -- voice recognition for dialing, visual voicemail, IM and presence, desktop and file sharing, etc make conducting your busi¬ness in the cloud an elevated experience.

Vonage’s platforms offer a robust set of product families designed to meet the needs of businesses of any size, in any vertical market, with more features and functionality and at a fraction of the cost of traditional communications systems.

Vonage Essentials is targeted to smaller customers and delivered over-the-top of a customer’s broadband while providing the ability to cost-effectively scale and introduce new features and capabilities. Vonage Premier is a fully managed solution, which utilizes an enterprise-grade call processing platform, provides Quality of Service (QoS), and is delivered over Vonage’s own private, national MPLS network, with 20 Points-of-Presence (POPs) across the country. These products allow Vonage customers to increase productivity levels by enabling them to work wherever they choose. This is accomplished through Vonage’s gUnify middleware technology which integrates voice services with industry-leading CRM and productivity business applications, such as Google for Work, Salesforce, Zendesk and Clio, among others.
An example of how Vonage is helping customers increase productivity for businesses is the gUnify Clio Connector, technology that integrates seamlessly with the Clio application commonly used by legal professionals for CRM. gUnify Clio Connector allows these professionals to make and receive calls to clients outside of the office and automatically track and capture the time, and number of calls made and time spent on each, resulting in the potential increase in revenue through captured-billable hours.

On the sales side, CRM integration is also critical, particularly for the salesperson that is often on the go. With Vonage’s gUnify technology, whether a sales professional makes a call from a desk or mobile phone, the call is automatically logged into a CRM business application, like Salesforce, and attached to the appropriate contact, lead or opportunity.

A Vonage client that is benefiting from the streamlined efficiency provided by cloud communications is a 200+ location, national healthcare facility, which has grown rapidly through acquisition and required a unified communications system across the company. Vonage’s cloud-based service allowed them an immediate ROI on those acquisitions by incorporating the acquired firms–and their systems – into the larger company-wide platform with reliable and secure QoS. Vonage’s proprietary back office system Zeus allowed the company to manage their systems with access to a customer portal featuring complete information about their installation, service configuration, trouble tickets, training, billing, and call analytics to ensure ease-of-use and a smooth transition as all 200+ locations came onboard.

Vonage is well positioned to meet the growing need for cloud communications in the market by providing innovative tools and services to help our customers

“Whether you have a small business or you are a CIO in a mid-market company or an enterprise, a cloud-based unified communications solution that integrates voice, video, messaging and presence, with your business applications, will simply help you and your employees to do business better,” concludes Masarek.


Holmdel, NJ

Alan Masarek, CEO

Providing cloud communication services with a robust suite of feature-rich business and resendential communication solutions that offer flexibility and portability